Whisky Magazine is throwing its weight behind the campaign to make poverty history with a two day extended sponsored walk in Speyside at the start of the Spring whisky festival in April.
Contributing Editor Dave Broom, former Editor Marcin Miller and current Editor Dominic Roskrow will walk about 40 miles over two days to raise money for the Make Poverty History campaign, which is organised and supported by an umbrella of more than 50 charities as well as trade unions, pressure groups and celebrities including comedy writer Richard Curtis, comedienne Dawn French and singers Bono and Bob Geldof.
And they are calling for anyone involved with the whisky industry to get involved with the walk by either sponsoring it, raising awareness, or joining all or part of the walk. They also want to involve as many politicians and celebrities in it.
The Whisky Magazine team will walk from Buckie, in Spey Bay, down to Fochabers and on to Craigellachie on day one. The second part of their walk would take them through distillery country round the base of Ben Rinnes. The walk will take place on April 28 and 29, at the start of the Speyside Whisky Festival.
The walkers will also ask distilleries in the Speyside region to each offer up a sample of rare whisky, each one distilled in 1985 to mark the 20th anniversary of Live Aid. The samples will be vatted and bottled then auctioned off to raise even more money for the campaign.
“We are hoping to get wide support from the whisky industry, particularly the distilleries on Speyside,” said Roskrow.
“But only part of the reason for the walk is to raise money to support aid efforts in the world’s poorest regions including those affected by the recent tsunami. It is almost as important to raise awareness of the Make Poverty History campaign.
“This year provides a unique opportunity to rid third world countries of poverty for good, and the first step for that to happen is for governments to scrap third world debt and end the horrific interest payments that many countries are forced to make.
“If people insist that their politicians prioritise this cause then it will happen – and Scotland is very much at the forefront of the campaign this year. There is a probably British election in May and the G8 summit of world leaders takes place at Gleneagles in July. We want to encourage everyone to demand that world leaders put the issue of poverty at the top of their agendas.”
The Whisky Magazine team welcomes any ideas to further raise the profile and funds from their walk and would appreciate any help in attracting sports personalities, rock musicians, politicians and celebrities to support the event.
For more information contact Dominic Roskrow on 01603 633808 or 07721 374397
Pledges of support or sponsorship can be made to email@example.com
More information of Make Poverty History can be found at http://www.makepovertyhistory.org