I did get a couple of news updates from them regarding the share scheme, which I don’t seem to have any more, and I seem to recall that they were wanting to pitch for tesco’s own brand whisky.
Not a bad idea, but supermarkets can drop suppliers just like that (have seen it happen with fish factories), with out too much notice. Their vodka drink seems to be going well, but it is its own brand and can be sold any where. I think relying on selling whisky branded as a ‘supermarket own brand’ is a risky business, because when some one else offers them a whisky that’s cheaper, that’s where they will buy. I also think they will have huge costs from building converting etc..And feel it would be very risky if they do indeed rely on getting an ‘own brand’ deal.
Plus, Shetland is a long way from the mainland and with transport costs rising weekly, its going to cost a fortune just to get the stuff to the mainland.
Also at £8.00 a share (they originally wanted £12.00), for a company, that as yet has no distillery on Shetland, I think is a bit much. Diageo trades at around £9.30 and is a drinks Giant.
So, to sum up then, I don’t see too much to make me want to put any money into them. Just yet that is.