Re: Whisky Live LA
by Deactivated Member » Fri Dec 28, 2007 11:46 am
No, I wasn't talking about your back yard.
Munich hosts an independent festival, so does Victoria and many other places.
Find a venue, contact your local importers / dealers and also the distilleries themselves to see how many would be interested in committing to the event.
You will need a suitable location and then lots of advertising, with the event being planned about a year in advance.
As for the business plan:
Work out how much you need to charge for each stand, plus entry fees against the cost of advertising and the event itself.
I am sure people like Lawrence would be able to offer further sensible advice.
MT