Re: Falkirk Distillery Company & Rosebank
We've discussed this a bit over at you-know-where--the new distillery is apparently planned as part of a larger development, visitor centre, restaurant, retail, etc, which seems a smart way to go, rather than as a stand-alone project. Someone from Diageo was quoted as saying (I paraphrase) "We'll be happy to help where we can, but the name is not for sale." I think that's appropriate, for the reasons Nick has outlined, and not simply a matter of corporate greed. What I would hope is that the new company, with Diageo's blessing, will be able to celebrate the heritage of Rosebank (and other Falkirk distillers) at its visitor centre, as the former distillery's spiritual heir (so to speak). I shouldn't think use of the Rosebank name in labeling and advertising would be allowed.
I look forward to a nice bottle of Falkirk 10yo as I approach my retirement.