Ok - someone had to do it, so it might as well be me. Poor old "what's a credit crunch" had no votes, so I added one
In reality, the credit crunch will affect a lot of people for sure. For me directly, it won't affect us much because we have a young, growing manufacturing business, so the rate of growth might slow down, but we're still in a growth phase, and sales are steadily increasing. October was our best billing month ever although the first week or so was downright scary and we seriously busted our collective asses to drive sales.
My biggest concern is with some of our resellers. This is where being in touch with your customers is important: both in terms of being able to help them out a bit where possible and also keep an eye on the ones who are maybe not as financially secure and keep them on a shorter leash.
Concerning yes, but as far as I'm concerned, it's business as usual for us. For me I can't waste time worrying: definitely be smart and aware, but don't get too caught up in the media frenzy. The world still turns.
Cheers and good luck (work smart!) to everyone out there.