by Admiral » Thu Oct 30, 2003 3:50 am
It will apparently be called Bell's Special Reserve, and will be for the off-trade market.
No real word on its style or taste yet, other than that it will have a high proportion of Diageo malts in its makeup.
It is apparently being launched as a marketing initiative linked to the popularity of the regular Bell's blend, but intended to persuade the drinker towards malts.
I guess it is therefore reasonable to assume that the price will not be too much higher than the standard Bell's 8-year-old blend.