WHAT: An open forum examining the history of the globalisation of malt Scotch whisky and other world whiskies/whiskeys, and a debate around the future flavours of Scotland's finest.
WHY: Much has changed since 1963, when William Grant's descendents took the brave decision to repackage Glenfiddich and market it around the world - a step recognised as having started the worldwide popularity of single malt Scotch whisky.
Today, malt distilleries are now found all across the globe as entrepreneurs capitalise on discerning drinkers' demands for the ultimate 'water of life'.
To complement Glenfiddich's support of the Scottish Diaspora Forum at the Scottish Parliament (http://www.scottishdiasporaforum.org <http://www.scottishdiasporaforum.org> ), Glenfiddich is hosting an open forum examining the history of single malt Scotch whisky's popularity abroad and how new malt whisky producing nations have been inspired by Scotch.
While the Scotch whisky industry is governed by strict laws to ensure the integrity of Scotland's national drink remains intact, many other malt whisky producing nations don't have the same heritage to protect and so more relaxed legislation allows them innovate further.
As such, the evening's talks will look at the benefits the single malt Scotch whisky industry enjoys from its protection, the innovations taking place beyond Scotland and debate what we can learn from them for the future development of our own industry. The evening is for whisky novices as well as enthusiasts.
WHO: Panel members include: Whisky Magazine Japan editor, Dave Broom; SWA's Campbell Evans; Glenfiddich's Ian Millar and is chaired by Whisky Shop's Ian Bankier.
WHERE: The Raeburn Room, Old College
University of Edinburgh
WHEN: Friday 24th July
HOW: Free, although places are limited. Reservations in advance through http://www.glenfiddich.co.uk <http://www.glenfiddich.co.uk>