I bought (and consumed) a bottle of it about 1 year ago. The label says "non-chill filtered islay blend" so I bought it expecting a blast of peat a la Bowmore or Laphroig. What I got was a whisper of smoke and a nice smooth whisky. I thought it was decent value for the money I paid for it (C$35) but felt the label was misleading.
I was actually hoping it would taste something like Islay Hallmark which has a healthy Bowmore content, or Black Bottle. On it's own merits, it's not bad whisky (opinion, not fact).