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They nose what to do

News and announcements from the Whisky Magazine team

They nose what to do

Postby Sally Toms » Wed Jan 19, 2005 1:38 pm

Jon Mark & Robbo’s Easy Drinking Whisky Company (JMR) is set to continue its innovative approach to whisky in 2005 with the launch of its ‘Does Your Nose Know?’ nosing test in a scratch n sniff card format.

Using the latest in printed fragrance technology, the card features five fragrances and is printed on to five cartoon noses. Customers are asked to ‘scratch n sniff’ the fragrance of each nose, then turn the card over and ‘rub n reveal’ the correct answer from the three options provided.

The aromas are all matched to one of the three JMR malt whiskies and help guide the nose to the perfect malt mate.
Sally Toms
News & Picture Editor
Posts: 224
Joined: Wed Jun 23, 2004 9:46 am
Location: Norwich. UK.

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