Price of Cragganmore 12

[Admiral]

I popped into a liquor shop today and was disheartened to see that Cragganmore 12yo was retailing for AUS$108!

For a whisky that was only $70 six months ago, that's a massive hike.

$108 Australian = 45 pounds stirling = US$78.

(Sorry Canadian friends, I don't know our exchange rate with Canada right now).

What is Cragganmore retailing for in your neck of the woods?

Is this Diageo just getting greedy?

I can understand the price jump for Lagavulin, given its recent shortage and the current overwhelming demand. Even Oban jumped up a few dollars, but it is a 14 year old.

So why does a 12yo Cragganmore suddenly get elevated to be this country's most expensive 12yo malt? Are all the Classic Malts getting this treatment?

Cheers,
Admiral

[Mr Fjeld]

Good morning Lord of the seas!
The Cragganmore is actually one of the more reasonable priced whiskies in my whereabouts at GBP 36,- Canadian $ 78,- US $ 62,- Euro 52,- or Australian $ 85,-.

Haven't tasted it yet but most people here appreciate it highly it seems - so I might have to get it soon!

Skål!
Christian

[Deactivated Member]

Man, you're getting hosed...US$40 here, about AU$54.

Of course, that's not including the £30 for a criminal to carry it over....

[Mr Fjeld]

It's expensive alright but if you consider the relative spending power and the norwegian salaries it isn't really that bad.
......ok it's bad!

Skål!
Christian

[Lord_Pfaffin]

Hi Admiral:
The LCBO list theCragganmore 12yr old @ $64.95cdn and have a Cragganmore Hogshead 14 yr old 1989 @ $84.95cdn. In Alberta a bottle of the 12yr old can be had for $45cdn. The Calgary Stampede is on this time of year. Cheep whisky, cowboys and itchy-bums, loose women and lots of beer.........Yeeeehaw!
I guess it can't be all that bad in Aussie land with all of that wonderfull vino that you have over there.

[bamber]

It's around £23.

[jimidrammer]

It's $42US here, now the new 10 C/S on the other hand is outragous @ $195US.

[bamber]

Did you enjoy the 10YO ?

[Deactivated Member]

I got the 10 for US$102--you're getting hosed, too, jd! Haven't opened mine, either.

[Aidan]

I got one on eBay for about EUR 25 - It was with lots of other whiskey, so that's just a guess. Again, I think this is my favourate whisky from scotland.

[jimidrammer]

I got the 10 for US$102--you're getting hosed, too, jd! Haven't opened mine, either.

I took a pass on it as well as the Lagavulin 12 C/S, I just can't fathom the big discrepency. Supply and demand, greed or allotment restrictions. I guess.

[Deactivated Member]

I suspect greed on the part of the importer/wholesaler. I can't think of any other explanation for such discrepancies within the US.

[bernstein]

I'll get the 10 CS for 58 EUR - that's 69 USD! Thinking about you guys overseas I'm quite convinced I'd chosen the wrong profession...

[Lawrence]

It's C$68 in British Cloumbia and it was quite a bit lower a few years ago, aahh the Canadian peso.....

[Frodo]

Admiral:

I think you're getting hosed! Aus and Cdn dollars are about the same I think. Here, it's C$65. Brings to mind Glen Ord going for C$85 at the LCBO. Just regional variations I think...

Frodo

[Deactivated Member]

Who can figure these things? In Massachusetts, where various whiskies will be imported by various different importers, and where each retailer decides on his own markup, some strange variation can be expected (see Preiss/Springbank). But in Ontario, the markup should be pretty uniform, and prices ought to configure fairly well with prices in the UK. Glen Ord is a pretty ordinary malt, in my book. Then again, it's a Diageo, isn't it? Who can predict what they will try to push in what market at what price and what justification?

[Admiral]

I guess I'm just surprised more than anything else. I would have thought Diageo would try and make the Classic Malts reasonably accessible price-wise. I can't imagine too many novices or people trying a single malt for the first time wanting to shell out that much!

Cheers,
Admiral

[Deactivated Member]

We tend to think of the Classic Malts line as a good introductory range, but I suspect that Diageo is trying to position them as luxury malts. If that prices them out of their customary position on virtually every bar in the world, then it will be a mistake. The line is a great marketing success, something Diageo really did right, and which has created great interest in the world of malts as a whole. It would be a shame if they screwed it up.

[bernstein]

The Scotsman reported last Friday (08/07/2005):

"CHANGING European drinking habits are to blame for a second-half slowdown at Diageo, a spokesman for the world's largest drinks company said yesterday in a trading update.
In response, the company said it would be looking to increase margins by raising prices and increasing efficiencies in the coming year. A spokeswoman said the price rises would take effect from August and would be introduced market by market and brand by brand. (...)"

So our Antipodians have to suffer first as it seems because we Europeans haven't come up to expectations - sorry!

At second thought considering the change in at least my drinking habits over the last year or so one would expect that Diageo would've had published decidedly better figures...

http://business.scotsman.com/agricultur ... =756612005