[quote]"What can we do that will make ours different (or better) than our competitors?"
My first reaction is : and ????
The ultimate goal is satisfaction, wether it is against competitor or themselves : I prefer the latter but in the end hope to enjoy the result !
and sofar the QS has been plenty of it !
On the other hand I have some ...profound questions ?... : why does "whisky" needs to be finished with ...."strawberry fiels ?
No longer just sherry or oak, but côte du rhone, rum all kinds, meursault, what's next ???
Shouldn't the essential of WHISKY be respected ?
Maybe a be old fashioned, but "coca cola" could give some effect too : is ot that we are waiting for ?
P.S. "coca cola" to be replaced by "whatever"....
P.P.S. just starting - don't mean to hurt ....