Alec wrote:What do people think is in store for the Bushmills brand after Diageo's takeover?
Given that Bushmills has to depend on Middleton for their grain whisky for their blends, and the fact that there's no precident for cooperation (that I know of) within the Irish whisky industry, I'd be concerned as a Bushmills fan. I say this because there hasn't had
to have been much cooperation for a long time, as Irish distillers have been the only game in town for quite a while. Cooley's has only cropped up recently!
I don't know what to be concerned of really, just the fear of the unknown I guess.