ScotchBlog wrote:Hi Christian!
Fair comments, but none-the-less, non-French Pinot is far more popular than French Pinot. And most consumers couldn't pick a Burgunday from a California Pinot.
Great post Scotchblog!
Yes, but most people haven't actually had a true burgundy because of the price, availability etc. Too costly for the average market in the states and also important is the taste preferences; the US market prefers the richer style (sweetness and flavours) of a wine made in a hotter climate rather than the more subtle burgundy style (like in a chardonnay) . (Maybe this echoes the peat/sherry fetishism of the whiskyworld? )
When other parts of the world really took off from the eighties and on it also had to do with two important factors: availability and low prices. Supermarket shelves filled with cheap australian, grape/berry-juicy flavoured south american cabernet sauvignons etc was introduced at a low price to first time buyers. Of course this had an impact as the flavours are thrown in your face style instead of having to look for it. And then it's great value for the bargainhunters too who also happens to be put off by the wine snobbery.
And I disagree that California is incapable of producing something as good as France. I think that question was answered back in 1976:
I never said it was better in an objective way - only subjectively.
But seriously, the style differs but what you prefer is a personal thing.
I haven't had an american wine I like - yet. I would love to try the canadian icewines though.