these are not Ebay rules, they are UK laws on selling alcohol.
Nobody is officially allowed to sell alcohol in the UK without a license. The law tends to be a little stricter when it comes to spirits.
I think I mentioned in a different discussion that I know someone in Scotland who has been selling very collectible whiskies on Ebay for quite some time. He had an NPB who seems to have taken offence at being reported to Ebay for not paying. In return he reported the seller to the UK licensing authorities and the seller is now banned from selling 'collectible bottles' until he gets a license to sell spirits!
Ebay are playing the CYA game by saying no alcohol sales. But, they don't police the site in this, or any other category.
Only when they receive a complaint will the look and then react.
Usually, most 'complaints' are raised by either competitors who want rid of your auctions, or by previous buyers who feel aggrieved, whether justified or not.
I am not trying to defend whoever has it in for you, I think this is a crazy situation and one which in the long term can only push people away from Ebay.
The same laws do not apply here in mainland Europe. Or certainly not in Germany. Special alcohol licenses are required when you serve alcohol to the public, but not for selling.
I know of a few sellers in both Germany and Holland who offer whisky on Ebay UK.
Mainly because people in the UK pay much higher prices!
The excise duty on spirits is really quite high in the UK (OK, we all know this already). But this means that prices are generally higher, so when it is possible to buy very cheaply over here, why sell it back into a cheap market?
Why not sell into the market where people expect to pay more?
This is the thinking and is why you see so many German and Dutch sellers offering bottles into the UK.
They quite naturally offer all whisky, whether collectible or not over here, so most do not understand the UK laws and just continue to offer their normal wares.
Look at how many bottles are on sale at any one time:
Ebay UK - Typically 500 to 1000
Ebay DE - Typically 1800 to 3500
This also means that if buyers looked around a little more, they would get some great bargains. I very often find that I pay the same number of Euros here, as to what people pay in GBP in the UK.
The Hazelburn Edition 1: The usual price over here is anything from €80 to around €100, maybe €105 per bottle.
I can't remember the last time I saw the same bottle in the UK at less than around 100 GBP.
That means €100 in Germany, €140+ in the UK.