I decided to write Amrut Distilleries for more information. Yesterday, I was very happy to receive a reply from Fiona Laing, Communications Consultant, Amrut Distilleries Ltd who kindly confirmed that Amrut Single Malt Whisky is still not sold in India. In Ms. Laing’s note, she also stated:
North America is on the horizon for Amrut sales, but a decision was taken to launch in Europe, (Scotland first) and establishing a brand takes time. Please be patient!
Ms. Laing also forwarded an interesting article from anglow, http://www.anglow.net/
, see March ‘06 – of whisky and whiskey around the world: an interview with Indian, American and Scottish distillers
. It is well worth the read.
Personally, I have found the story behind the Bangalore-based Amrut Single Malt Whisky very interesting especially since it caught me off guard to learn that the whisky was not available in India. In my search for the authentic Indian Whisky tasting experience, Amrut Single Malt Whisky developed into a multi layered story that captures the entrepreneur spirit, tradition, risk and culture. All great stuff in my books!