I still consider myself a newbie of scotch whisky (age 24, drinking scotch 1 year). The first thing that I did is go out and purchase all 5 labels of Johnnie Walker. I thought they were unbeatable; I now think very differently.
Here are the prices I paid, all per 750ml:
Red = $22
Green = $56
Gold = $75
Blue = $215
The Blue Label is way, way overpriced. I also personally think it is overrated as well. It is delicious...make no mistake about it. I taste caramel, honey, and some smoke and a bit of salt. However, it just doesn't warrant the price by any imagination and I now feel it is a bit of a let down. Not enough complexity....not enough character.
It's all cowboy hat and no cattle.
I just bought a whisky for $50 that I personally enjoy much much more than JW Blue.........The Balvenie Double Wood 12. Outstanding.
Ranking the JW labels:
1) Gold Label
2) Blue Label
3) Black Label
4) Green Label
5) Red Label