My guess is that Port Charlotte is intended to become the main brand of Bruichladdich and will be seen everywhere in a few years time.
I imagine the new people at the distillery immediately spotted two big problems: firstly, the whisky was not peaty (or very well thought of) and punters expect Islay whiskies to be peaty - and secondly the distillery name was unpronounceable to most people outside Scotland. The clever solution was to create a new peaty whisky with an easier name - significantly the first distillation they did - and sell it alongside the traditional style of spirit for a while. The old style whisky would be given every marketing trick in the book to shift the existing stock and the distillery would try to simplify the pronunciation of the name with their rather painful "brook laddie". I imagine in time, the Bruichladdich brand will become less of a regular feature and may be allowed to quietly die.
I wish the distillery wouldn't try to break pointless records and market every bottle as though it were something special when most of their fare is really quite ordinary. It just devalues the currency of a special limited edition and starves better whisky of publicity. But I genuinely wish them well in their Port Charlotte venture and if it is as good as people claim, then it should do well alongside the other peat monsters.
edited to correct my misspelling of Bruichladdich
proves my point, though!
Last edited by Deactivated Member on Tue Oct 17, 2006 2:14 pm, edited 1 time in total.