I challenge you to try the following:
Take your JW Gold and put it in the fridge (or freezer, as is often recommended by Diageo folk), and then also put a bottle of JW Red right next to it.
Wait until both drinks are chilled or "frozen", then get a friend to pour them into unmarked glasses so that you don't know which is which.
Then taste them, one at a time, and try and identify which is the Gold and which is the red.
In my experience 75% of people, when drinking scotch at these temperatures, either cannot discern any difference, or they guess incorrectly.
So tell me.....why the hell would you pay for JW Gold at seven times the price of JW Red, only to put it in the fridge and effectively end up with something that tastes no different to JW Red?