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Master of scotch, Master of Whisky, or Masters of Nothing?

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Master of scotch, Master of Whisky, or Masters of Nothing?

Postby scotch4ever » Sun Nov 26, 2006 5:38 pm

I been to a few whisky shows in the USA and I am always surprised to see glamours titles:
Master of Scotch
Master of Whiskey
Master of Scotch Knowledge...and etc..

Who has certified them as Master of ? If the SWA is so concered with Vatted and Blended then why don't they take these titles to task? Are they not deceptive? Having spoke to a large company X rep in NY I was puzzled to find that the person has no real knowledge of Distillation pratical or otherwise. Did not know anymore about there brands than what the "Q" card told them. How can they be a "Master"? Just working for company X does not mean they have knowlege. In my opinion these titles are insults to those people who have earned real titles such as "Master Distiller" and "Master Blender". At least there accomplishments can be quantified far beyond a 100 pound bar bill at the Pot Still in Glasgow. I am sure there are a couple of excpetions, however, not enough to make it a rule.

Am I just reading too much into this? What do you think?

Cheers,
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Postby Lawrence » Sun Nov 26, 2006 8:07 pm

I think you're correct. When ever we see a true expert, ie somebody who makes whisky in a distillery, they never have a badge. It's an odd practice that you've described.
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Postby Marvin » Sun Nov 26, 2006 8:26 pm

Master Bater
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Postby Iain » Sun Nov 26, 2006 10:01 pm

You've been doing quite a lot of bating yourself recently, Marvin.

Truly a Master. :D
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Postby Lawrence » Mon Nov 27, 2006 12:16 am

You have to hand it to him.........
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Postby scotch4ever » Mon Nov 27, 2006 2:34 am

That is one title of "Master" no one needs to verify :P
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Postby Deactivated Member » Mon Nov 27, 2006 5:06 am

Lawrence wrote:You have to hand it to him.........


:shock: I will not!

I'm only an apprentice bater.
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Postby Jan » Fri Apr 20, 2007 10:13 pm

Well, it seems Kevin over at thescotchblog has a few answers for this - and it is not a pretty picture he paints. :(

http://www.thescotchblog.com/2007/04/this_is_a_littl.html#more
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Re: Master of scotch, Master of Whisky, or Masters of Nothin

Postby grumpy » Sat Nov 19, 2011 11:14 pm

You are right on the money Scotch4ever. I totally agree with you. My respect to the Master Blenders and Master Distilers, and the fine bunch who run and maintain the place. :thumbsup: :D
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Re: Master of scotch, Master of Whisky, or Masters of Nothin

Postby corbuso » Mon Nov 21, 2011 3:10 pm

In addition to the master blenders, you can add master of the Quaich, as recognized title in the whisk field.
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