ardbug wrote:What i was trying to voice, was my concern that if the price should continue to rise with the age( extra cost ) if the same profit margin is expected, it will possibly be out of reach of some of the consumers.
They will then have to reduce their profit margin to keep it realistic as it ages.
Exactly so! This is called reading the market. PC5 is expensive because you and I and Lawrence and everybody else are excited about it and want to buy it. As years pass, if we all remain excited about it, the price will stay high. If not, it will drop. If interest drops a lot, they'll simply stop bottling it as a single.
The price will rise with age (or not) not because older whisky is inherently more expensive, but because we are willing to pay for it (or not). Any commodity is worth exactly what people are willing to pay, no more, no less.