Oliver wrote:When you buy a bottle of Glenfarclas you support the only independent family owned distillery out there!
Oliver wrote:I'd say that the Glenfarclas 25 is far better than today's macallan 25 years old, which used to be a vintage, but no more (you shouldn't have to ask if this downgrading corresponds to the arrival of new owners and promotion of heralded and overexposed "master distillers"....)
Glenfarclas is also a better distillery than edrington's macallan when it comes to making single malt scotch these days.
When you buy a bottle of Macallan you pay for many advertising campaigns, dividends, bonuses and salaries of a large corporation who has been instrumental in making Macallan more about hype and expensive add campaigns in glossy magazines for the yuppy reader and no longer about quality and standards.
When you buy a bottle of Glenfarclas you support the only independent family owned distillery out there!
And to top it off, their whiskies are excellent!
PS: I am affiliated with neither!
MrTattieHeid wrote:Oliver wrote:When you buy a bottle of Glenfarclas you support the only independent family owned distillery out there!
Glenfiddich?
AlanLaz wrote:Oliver wrote:I'd say that the Glenfarclas 25 is far better than today's macallan 25 years old, which used to be a vintage, but no more (you shouldn't have to ask if this downgrading corresponds to the arrival of new owners and promotion of heralded and overexposed "master distillers"....)
Glenfarclas is also a better distillery than edrington's macallan when it comes to making single malt scotch these days.
When you buy a bottle of Macallan you pay for many advertising campaigns, dividends, bonuses and salaries of a large corporation who has been instrumental in making Macallan more about hype and expensive add campaigns in glossy magazines for the yuppy reader and no longer about quality and standards.
When you buy a bottle of Glenfarclas you support the only independent family owned distillery out there!
And to top it off, their whiskies are excellent!
PS: I am affiliated with neither!
Thanks for the great advice.
Oliver wrote:Glenfiddich, along with Balvenie are owned by another Grant family (they also own another distillery but only for blending --can't remember its name!) .
si_peacock wrote:'Farclas every time I'm afraid.
I like M but can't really justify the cash for the 25YO when Glenfarclas hits the spot with me most of the time.
Si
Oliver wrote:si_peacock wrote:'Farclas every time I'm afraid.
I like M but can't really justify the cash for the 25YO when Glenfarclas hits the spot with me most of the time.
Si
Yeah, I think this is the gist of it. Edrington has priced Macallan out of reach of most malt afcionados... They're target? Basically yuppies. Hence the new $9,000.00 Macallan in a lalique bottle. Bargain alert!
Di Blasi wrote:Oliver wrote:si_peacock wrote:'Farclas every time I'm afraid.
I like M but can't really justify the cash for the 25YO when Glenfarclas hits the spot with me most of the time.
Si
Yeah, I think this is the gist of it. Edrington has priced Macallan out of reach of most malt afcionados... They're target? Basically yuppies. Hence the new $9,000.00 Macallan in a lalique bottle. Bargain alert!
Yup, I agree Oliver! Macallan is the Rolls Royce of Single Malt Scotch, for those that can afford it. It doesn't necessarily mean it's the best cause of the high price, or if one drinks it, you love or know good whisky, just that you can afford it! Many seem to pour it over the rocks anyway.
Mr Fjeld wrote: People like that are not informed by the enthusiast communities but from other sorces such as clever marketing. I imagine such a person would look a lot like Patrick Bateman......
Oliver wrote:putting the MAcallan in the luxury goods sections makes the brand vulberable to a recession -- more so then more moderately priced malts.
Sherried Malt wrote:Oliver wrote:putting the MAcallan in the luxury goods sections makes the brand vulberable to a recession -- more so then more moderately priced malts.
Uhhh, that's incorrect. It's the opposite. Luxury brands are particularly recession resistant. High end consumers can weather any downturn to a much greater extent than the average man on the street. That's why companies such as Tiffany's, LVMH, Hermes, etc. all try so hard to establish and maintain their brands. The Web is full of articles discussing this topic.
Mr Fjeld wrote:But doesn't it depend on which economic purchasing power the product caters for? I'm sure the super wealthy diamond buying market won't be too affected during a recession but if you also sell to the higher middle class then you're bound to be affected. Mercedes Benz, BMW, Jaguar, Rolex and possible Macallan would be affected wouldn't you say?
The only reason I can think of where Macallan wouldn't feel the collapsing economy would be because it's such a relative scarcity in an enormous emerging global market? Or would the prices be lowered and sales kept up if recession hit? Wouldn't that leave Macallan between a rock and a hard place where they could choose between.
1. Accept declining sales and lower profits
or
2. Lower the price to keep the sales up but possibly negatively affect the brand image.
Sherried Malt wrote: You raise some good points and I think it comes down to a matter of degree. I think Macallan has been sufficiently successful in establishing itself as a luxury brand to insulate itself from a recession. I don't think it takes mega-reches to afford a Macallan 12 or 18. If I recall correctly, there have been studies done on the behavior of consumers who find themselves financially strapped and the conclusion was that they will cut back on big ticket items such as extravagant vacations and new cars, but continue to treat themselves to small luxuries such $5 coffees from Starbucks. I believe Macallan falls into that latter category...
The global economy is still booming (China, India, Singapore, etc.) and as they transition into an urban, consumer-driven economy, I believe they will take up any slack in demand. Case in point: high end cognacs are already extremely popular in China and Hong Kong. I don't know about Macallan though...