During my recent period of abstinence, I have been thinking about whisky a quite bit (Mrs C find this rather disturbing
) and it occured to me that with emerging markets that have huge future potential, there may not be enough SMW to go around?
Most entry bottlings seem to be between 10 - 12 years old. However, with pressure on distillers to potentially produce greater amounts of SMW in the future, will we find development in maturing whisky quicker without losing any complexity or depth of flavour?
Laphroiag seem to have achieved significant success with their highly acclaimed Quarter Cask and Ardbeg seem to be trying to get people drinking younger whisky.
So my first question is, do forum members think that the general entry level age of whisky will soon drop in order to turn around production quicker?
The second question: Is this a good thing?
My thoughts are that whisky will be matured quicker in the future and there will be a marketing strategy to gently push younger SMW as the "norm".
Is it a bad thing? As long as the whisky doesn't suffer then no. However, in search of greater financial returns, there is a danger that the quality of SMW may falter. After all, the real money is still in blending.