Its an act that's geting a little tiring and repetitive on the part of SMS distilleries --really their owners....
Some marketing genius told some execs that you had to have paper labels to be noticed on bar shelves, and out the door went the nice transparent Bowmore bottles. [I can only imagine the focus group that led to this dimwitted notion: a bunch of people picked off the street, shoved in a bar asked which bottles they noticed the most easily...none of them whisker drinkers probably....]
Then, other money addicts, this time from Edrington took their cues from a guy with an MBA who said tall bottles stick out more in a bar, and they subserviently took notes... we now have super tall Macallan bottles that look like they contain perfume... (which as it turns out is not to far removed from the truth...)
I think Highland park (owned by...you know it
the Edrington -- can't afford to miss a fad- always willing to lower standards-- Group) changed their bottles 3 times in, what? 6 years? Don't they have anyting better to do?!?
If only these marketers only messed with the packaging
it wouldn't be so bad....