by peterekstrom » Mon Jan 15, 2007 8:29 am
"The neutral-sounding and fairly meaningless name ‘Diageo PLC’ was chosen. Diageo explains this name as follows: 'the name "Diageo" combines the Latin word for "day" and the Greek word for "earth". Together, the two words mean celebrating life every day, everywhere.’14 This is captured in another of its catchphrases, 'every day, everywhere, people are enjoying our brands."
//Peter