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A competition / reward for most tasteless new packaging?

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A competition / reward for most tasteless new packaging?

Postby Deactivated Member » Sun Jan 14, 2007 6:53 pm

I would boldly suggest that at the end of the year 2007, whisky enthusiasts should nominate the distillery (read:their marketing division) responsible for the most tasteless repackaging scheme of the year, amongst other such categories (most ridiculous wood finish comes to mind).

We already have two prominent candidates, these being the Morrison Bowmore, and Highland Park. Both are well respected and loved distilleries, with fabulous whiskies, but, it seems, also with marketing divisions that should be publicly flocked at sunrise.

The new bottle styles and designs are, of course, a matter of taste. Poor taste if you ask me. They reek of cheapness and lack of finesse. Certainly they will make these products stand out on shop shelves, but not in a positive way. Call me old-fashioned, but no - even the younger crowd cannot like these bottles and packages more, can they?

Perhaps this sign of times should be read as 'easy money floating around for poorly skilled product designers'. Was I a young, starving designer of such objects, I would certainly now make the pilgrimage to a few whisky companies, laugh out loudly at the bottles presented and then march straight to the manager's room ridiculing their lack of being hip, claiming that their product looks outdated, and that I could assist them in their hour of need, all for a mere £150.000 fee.

Disgust, utter disgust. If it is not broken, do not try to mend it.

PS. As for wood finish, I would 'love' to see an Edradour mezcal finish, complete with the worms - or a Bruichladdich reverse armenian brandywood finish QC (young Armenian brandy, aged in a thoroughly soaked Bruichladdich whisky quarter cask)..
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Postby vitara7 » Sun Jan 14, 2007 7:08 pm

all we would need is bruchladdich to re-package their stuff and im sure thyed take both awards, its had to been them on sillyest wood finish
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Postby Spirit of Islay » Sun Jan 14, 2007 8:47 pm

Sorry Vitara7 , spotted the one to beat on the shelves of Tesco this afternoon , had to look twice just incase my eyes were playing up . It's a Famous Grouse "Bourbon Cask Finish" ! It was a 50cl bottle and the bumff on the back said "Finished in Specially selected bourbon Casks" , what the hell was it started in ? any old cask that Edrington happened to have lying around ?

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Postby Mr Fjeld » Sun Jan 14, 2007 8:56 pm

I'm not usually too concerned about bottle designs but I actually like the new Highland Park bottle. It's even an ergonomic package and looks neat.
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Postby vitara7 » Sun Jan 14, 2007 9:06 pm

yeh gordon, i seen the famous grouse one the other day, i though, fair old price for a crappy blend.
i was up at glenturret last month and seen their using clyde coopers for their casks, they looked pretty poor to be honest. if thats whats their now putting the turret into, as you said, what they soving the other stuff into....
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Postby vitara7 » Sun Jan 14, 2007 9:08 pm

also, i think HP buggered up, i think they should have went back towards the older style HP bottles instaed of the half dumpy half decanter bottles.
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Postby Spirit of Islay » Sun Jan 14, 2007 10:00 pm

I'm still undecided on the HP bottle/style , i really liked the style the HP 2000 came in . On the Same Tesco shelves they had the "Old" Bowmore 12yo packaging next to the new , i liked the old white packaging (but not necessarily the contents!!!!) but then again i really liked the Bowmore Screen printed labels (the ones straight onto the bottle , not paper) but i always remember Alistair from the Lochside pointing two thing out about them from a publican point of view.....
1) the print scraped off too easily.....
2) When the bottle got so far down you couldn't make out what it was from the other side of the bar !

I suppose you can't win on design !

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Postby Wave » Sun Jan 14, 2007 10:37 pm

Actually I could care less about a shoddy new bottle/packaging design just so long as the whisky within hasn't been mucked up as well. :wink:


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Postby vitara7 » Sun Jan 14, 2007 10:52 pm

i too likes the screen printed bottles, but you cant please everyone
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Postby Mustardhead » Sun Jan 14, 2007 10:55 pm

I think the most tasteless packaging has to be the Glenlivet 12 box, the faux leather and suede with the magnetic catch. It really is begging for a Burberry check baseball cap :(
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Postby Onefortheditch » Sun Jan 14, 2007 11:00 pm

I like the Glenlivet 12 box. :)

(But I just don't know why...its awful :?: )
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Postby Onefortheditch » Sun Jan 14, 2007 11:01 pm

...its awful in a likeable way ...... :lol: :lol:
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Postby Mustardhead » Sun Jan 14, 2007 11:19 pm

Onefortheditch wrote:...its awful in a likeable way ...... :lol: :lol:


Oh I like it so much that I bought two :D

But it is really awful....
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Postby vitara7 » Sun Jan 14, 2007 11:46 pm

i dont like the new glenlivet either.
to much emphasie on the box and not the whisky.
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Postby dram_time » Mon Jan 15, 2007 6:25 am

I like the new HP bottles. Saying that, I did spill most of my first dram over the kitchen side, it couldn't wait to get out of the bottle. I found you need to hold it flat as it were, at least for the first few drams anyway.

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Postby Deactivated Member » Mon Jan 15, 2007 9:11 am

I also like the new HP presentation, but for me, the MAcallan re-packaging was a waste of time. I much preferred the older "Classic" presentation.

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Postby peergynt323 » Mon Jan 15, 2007 9:42 am

I think the new Highland Park design deserves a nomination for best whisky packaging and the old design should be nominated for worst whisky packaging. What a great improvement.
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Postby irishwhiskeychaser » Mon Jan 15, 2007 12:49 pm

I have always prefered the older old dumpy bottles. But it does not bother me really. I bought a new version already cause I like the whikey and the bottle style does not affect my decision.
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Postby Lawrence » Tue Jan 16, 2007 7:35 am

Not fond of the HP bottling.
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Postby Deactivated Member » Tue Jan 16, 2007 11:54 am

The most tasteless packaging by some stretch is the WMD Series from Bruichladdich - only they would find humour in a war that has cost hundreds of thousands of lives.
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Postby Deactivated Member » Tue Jan 16, 2007 2:48 pm

I think the humor is in the claims of those who said the war was over WMD's. There is no reference to any war on any of those bottles, not that I recall anyway.

I have no problem with the new HP bottles. I did like the Orkney scenes, though. But judging from a few comments made here some time ago, most HP drinkers had no idea what hey were.
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Postby irishwhiskeychaser » Tue Jan 16, 2007 4:10 pm

Is it not

Whiskey of Mass Distinction

rather than Weapons of ....

but an obvious pun on the WMD which could easily be seen as distasteful to some.

Funnily enough I got WMD II (Yellow Submarine) for xmas

Can anybody remember what the first one was????
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Postby kallaskander » Tue Jan 16, 2007 4:40 pm

Hi there,

a malt called "Big Brother" after Bruichladdich found they were spied upon via their own web cams by the new US Ministery for Home Defence.
After urgent requests were mailed to Bruichladdich to repair a certain web cam it turned out that Bruichladdich was under suspicion to produce weapons of mass destruction. The US authority thought that the whisky making process was that of making poison gas or something similar.
Bruichladdich reacted with the Big Brother and called it Whisky of Mass Distinction.
The British government exchanged notes with the US over that incident.

Big Brother was not sold widely.

Greetings
kallaskander
Last edited by kallaskander on Tue Jan 16, 2007 5:07 pm, edited 1 time in total.
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Postby vitara7 » Tue Jan 16, 2007 4:41 pm

first one had a picture of a rocket on the back saying how much diffrent things were.
it was released for the supposed cia spying on bruichladdich making their whisky via their own web cams.
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Postby irishwhiskeychaser » Tue Jan 16, 2007 4:46 pm

Aaahhh but it is dangerous stuff indeed :wink: :lol:
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Postby Deactivated Member » Tue Jan 16, 2007 4:53 pm

I think the US spying on the distillery has been rather blown up (pardon the imagery), tongue-in-cheek-like. Certainly if a government agency were watching them in earnest, they'd never have let on to them that they were. A bit of typical McEwan blarney, all in fun.

Anyway, yes, the story was that the US gov't said that a distillery could easily be converted to the production of WMD's, and the bottle's label, as I recall, showed the difference between weapons of mass destruction and whisky of mass distinction, for those presumably too obtuse to figure it out for themselves.
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Postby vitara7 » Tue Jan 16, 2007 6:20 pm

its only dangerous in the wrong hands...
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Postby Deactivated Member » Tue Jan 16, 2007 7:13 pm

And I'll vote for JMR, whose cartoony whisky-for-dummies theme strikes me as entirely inappropriate for a presumed adult beverage.
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Postby TheLaddie » Wed Jan 17, 2007 2:04 am

kallaskander wrote:Hi there,

a malt called "Big Brother" after Bruichladdich found they were spied upon via their own web cams by the new US Ministery for Home Defence.
After urgent requests were mailed to Bruichladdich to repair a certain web cam it turned out that Bruichladdich was under suspicion to produce weapons of mass destruction. The US authority thought that the whisky making process was that of making poison gas or something similar.
Bruichladdich reacted with the Big Brother and called it Whisky of Mass Distinction.
The British government exchanged notes with the US over that incident.

Big Brother was not sold widely.

Greetings
kallaskander


Hi.

I think the CIA were monitoring Bruichladdich as an easily acessible training exercise rather than the distillery being under any suspicion. Some of the processes of ditilling whisky are similar to processes used in the manufacture of various nasty substances. The newbies cut their teeth on this rather than messing up on the real thing.

The really funny thing about the Bruichladdich webcams is that Bruichladdich applied to BT for broadband cabling to the distillery and were given a ridiculously small quote by someone who failed to look up where Islay was... BT had to honour this. :P
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Postby lapianoman » Thu Jan 18, 2007 3:49 pm

I have often wondered about the "John, Mark and Robbo" line of whisky:
Image

The labeling seems a bit too "low budget", almost a joke, which has kept me from trying one. Has anyone here tried one?
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Postby kallaskander » Thu Jan 18, 2007 4:11 pm

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Postby irishwhiskeychaser » Thu Jan 18, 2007 5:39 pm

lapianoman wrote:I have often wondered about the "John, Mark and Robbo" line of whisky:
The labeling seems a bit too "low budget", almost a joke, which has kept me from trying one. Has anyone here tried one?


I have tried the rich spicey one and eventhough it had a great nose the taste did not match even closely.
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