Admiral wrote:Over on one of the other threads, I was remarking how the Dimple bottle & label has not changed for decades, and also that the Johnnie Walker bottles & labels haven't changed for decades (over a century, in fact!).
This then got me thinking about how all the big single malts seem to change their packaging every few years. Very recently we've seen complete re-workings of the bottles and/or labels for Bowmore, Macallan, Glenfarclas, Glenfiddich, Scapa, etc, etc....
Isn't it interesting how blends tend to keep their packaging unchanged for so many years, yet single malts generally seem to continually re-badge themselves.
I know that the distilleries tend to change hands and come under new ownership much more regularly than blend brands do, but clearly the marketing people figure that single malts need a facelift every few years.
As it was recently explained to me in regards to single malts which are all the rage right now (blends were all the rage post war until about the 1970's??) is that a marketing person joins a label, brand, distillery etc, builds up the brand and then uses that success to move onto the next bigger thing in the drinks business, like a ladder, on and on, ever upwards but never staying.
It's not the image of single malts we hold, at all. I like the image in my mind much more.