The Herald, 10 May, hinted at death of attempts by whisky companies to attract trendy "youth market" types in UK. No bad thing, I say - it's a batty idea anyway, but these attempts were poorly executed. What do you reckon?
Extract from article -
"Diageo said: "We have ceased production of J&B -6c. The decision has been made on a global level and there are currently no future plans for the product."
"In Britain, despite gaining good distribution and building a reasonable consumer base, J&B -6c has not met the stringent performance criteria set by Diageo for ongoing production."
Meanwhile, JMR Easy Drinking Whisky Company, founded in 2003, has withdrawn its range of three blended malt whiskies - the Big Spicy One, The Smokey Peaty One and The Smooth Sweeter One - from the UK market after disappointing sales.
The company, backed by Edrington, had hoped to "demystify" the world of Scotch and make the sector more palatable to outsiders. Its three founders, brothers Jon and Mark Geary and master blender David "Robbo" Robertson, claimed they had "chucked out the Scotch whisky rule book" through their quirky and irreverent approach to marketing.
However, the company yesterday confirmed it has thrown in the towel in the UK market. Founder director Mark Geary said it will instead be focusing on the US market.
Full article still available on-line at http://www.scotchwhisky.net/news/index.php