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Longmorn 16y

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Related whiskies : Longmorn 16 Years Old

Longmorn 16y

Postby Feldrin » Thu May 17, 2007 1:33 pm

While browsing my prefered liquor store/packy/victualler/off-license/etc's site, I came across their new items which held the Longmorn 16y.

http://www.tonovermars.nl/whisky_aanbie ... hisky.html

Now I'm quite the fan of the Longmorn 15y but haven't had the chance yet to taste the new 16y. At a year older, 0.7cl instead of 1 litre, 48% instead of 45%, and at a price 10 euro's higher then the 15y I wonder how it'll rate. Haven't seen a lot of reviews yet either. Hopefully it'll be both better known and easier to get compared to the 15y. I thought I'd read somewhere that it was unchillfiltered but I can't quite remember it...

While only of minor concern compared to taste, and in my case, price, the package is interesting. Quite a nice way to package an expensive whisky, yet not alienating. Perhaps a bit over the top though but I like that.

There are some tasting notes over here if you scroll down a bit. Never used that site before, it was the only one that came up with some tasting notes while searching the web.

Anyone had a chance to taste it?

Edit: Typos!
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Postby Leither » Thu May 17, 2007 2:02 pm

Hi Feldrin, I aint tried the new one but would like to. At the price compared to the 15 I'm unlikely to buy it, see previous thread:

http://www.whiskymag.com/forum/viewtopi ... gmorn+15yo
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Postby Feldrin » Thu May 17, 2007 2:09 pm

Yep same here, I would really like to try it but the few articles I have read about it don't give off the most positive impression. Even at 48% and unchillfiltered it doesn't seem to stand out that much compared to the 15y old.

The price for one litre of the 16y would be around 70 euro's compared to the old 40 euro's I paid for a litre of 15y. I kinda doubt it'll be enough improvement to go for the 16y instead of the 15y, well, as long as the 15y can still be found though. Seems to be running dry.
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Postby Leither » Thu May 17, 2007 2:26 pm

Yip, agreed - the benefit of some malts being re-packaged and re-launched is that some retailers start discounting the 'old' bottles to make way for the 'new'.

I remember last year here Oddbins discounted the Ardbeg Very Young to make way for the Still Young, so I was well pleased. I'm hoping they discount the Still Young soon but I suspect they have learned!

Anyway, Longmorn is in my top 3 speysiders (along with Glenfarclas and Glenlivet) so have stocked up with a couple of the OB 15 when saw it discounted recently. I notice it's a well posh box the new 16 comes in, probably to help justify the price hike. :x
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Postby BruceCrichton » Thu May 17, 2007 9:34 pm

I had in DUfftown and most people were underwhelmed, me included.

If I didn't know better, I would have sworn it was a Glenlivet I was drinking. :shock:

Very dodgy. :oops: :x
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Postby Di Blasi » Fri May 18, 2007 11:49 am

I really do love Longmorn, so I wonder how this bottling will be, although I haven't been impressed with the 15y standard bottling. But recently I have had a few bottlings that are outstanding! The presentation of the 16y is very nice, perhaps another reason for a bit higher price.
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Postby BruceCrichton » Fri May 18, 2007 11:54 am

To be honest, the new 16 year old version isn't as good as Gordon and Macphail's 12 year old version.
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Postby Deactivated Member » Fri May 18, 2007 4:03 pm

Yes, but to be fair the G&M version doesn't have a metal tab sticking out from the neck or a groovy leather base.
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Postby vitara7 » Fri May 18, 2007 6:04 pm

dont know the price but i bet the fancy packaging will just push the price up compared to the old 15yo.
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Postby Deactivated Member » Fri May 18, 2007 6:25 pm

v7, I would say the price-point positioning and the packaging are equal parts of an intentional strategy. It's not like, "Let's do this cool packaging, and push the price up a bit to pay for it"; more like, "Let's position ourselves as a luxury malt, with price and packaging to reflect it."
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Postby vitara7 » Fri May 18, 2007 8:15 pm

thats my point tattie, all theyve done its aged the whisky for one more year and stuck it in some fancier packaging and now the "rebrand" is complete.
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Postby Frodo » Fri May 18, 2007 11:35 pm

I thought the 16yr old was a limited release like the Bowmore 16. In that case, I'd be understanding of the price difference between the 15 & 16yr olds. If it's "just" a year older, the price jump is unforgivable IMHO.
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Postby bamber » Sat May 19, 2007 9:48 am

Tried it at whisky live. Preferr the old 15yo, regardless of price. Certainly not a bad dram, though. Worth the price ? I would say no.
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Postby kallaskander » Sat May 19, 2007 9:51 am

Hi there,

I always wonder why one step in the making of a malt less like doing away with chill-filtering makes a whisky more expensive :?:

In Germany you can not get one of the standard bottlings of Glen Moray anymore at the moment (8, 12 and 16 yo).
If you find a wholesaler you also find that the buying price now is the selling price of yesterday.
Here clearly LVMH tries to push the Glen Moray into the higher priced segment after it was at the lower edge for years under Glenmorangie.
The 12 yo could be had for 19.99 € all the time. It will come closer to 30.00 € in the future.

So why not do it with a new Longmorn if everybody else is doing it :thumbsup:

Those are the times my friends.

Greetings
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Postby Feldrin » Sat May 19, 2007 12:10 pm

Heh, the Glenmorangie over at my place actually does cost 30 euro's. A bit strange though, the litre-version with 43% instead of 40% costs only 3 euro's more...I couldn't imagine why anybody would buy the 0.7 version.

Anyway, back on the price thingy. I don't know much about the marketing side of whisky but it seems there is a crowd that doesn't like their whisky to go cloudy when adding some water, which is what would happen to an unchillfiltered whisky. Perhaps delivering an unchillfiltered whisky makes it more of a niche-market thing and thus it has to be more expensive.

The more plausible explanation for unchillfiltered whisky being more expensive is that for some reason unchillfiltered whisky often is at 46%, and just like a cask strength bottle is more expensive then a 40%, 46% probably brings a bit of a price raise as well.
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Postby BruceCrichton » Sat May 19, 2007 12:23 pm

Feldrin wrote:
The more plausible explanation for unchillfiltered whisky being more expensive is that for some reason unchillfiltered whisky often is at 46%, and just like a cask strength bottle is more expensive then a 40%, 46% probably brings a bit of a price raise as well.


Below 46%abv, an unchillfiltered whisky clouds over. That is why indie bottlers specialise in 46% or more.
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Postby Reggaeblues » Sat May 19, 2007 1:44 pm

Feldrin: "46% probably brings a bit of a price raise as well."

Meanwhile, good old Ardbeg 10, UCF AND 46%, continues to sell for significant periods of "special offer" at @£21!!

Oh well...glad i got to enjoy a good few Longmorn 15s when i had the chance. Something else will no doubt take its place among my favourite affordable whiskies, without having to pay for a metal tag or leather bum.
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Re: Longmorn 16y

Postby petecaps » Sun Nov 04, 2007 5:32 am

Had the Longmrn 16. Beautiful nose and the taste was qutie good. As for the price thing, pathetic.

Quick question on the 15 year old. Are you telling me it is filtered?? I have only had 2 drams of this stuff. Had it neat and thought it was geat...especially at about $40 a bottle here in Tokyo :D
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