Nick Brown wrote:
Dangerous_Dave wrote:Personally I think they should be shot with shit for replacing the beautiful Orcadian packaging with something more appropriate for a Bourbon bottle.
Ah, if you've ever listened to Gerry's tosh, you'd know that the old packaging was ditched because it wasn't authentic Orcadian - it was done by a design agency in London. The new, genuine, Orcadian labelling was done by a design agency in Glasgow. You can read about it on their website.http://www.highlandpark.co.uk/whisky/packaging/
That is utter tosh indeed.
"When Highland Park first appeared as a proprietary single malt at the end of the 1970s, all the design work was carried out by a London agency. There were no genuine Orcadian roots to the design."
What can be more Orcadian than a painting of the Ring of Brodgar and other Orcadian scenes? The new bottle bears the same norse "H" as the old one. Why are they persisting with this emblem that has "no genuine Orcadian roots"?
I couldn't find any reference to Glasgow, but...
"Pearlfisher are an independent design partnership, with offices in London and New York"
"Writing “Product of Scotland” above the logo assists in anchoring Highland Park."
Anchoring the Orkneys in Scotland is not without controversy for some Orcadians. It's a bit like slapping "Made in England" on a cornish pasty.
I am sad to see negative comments about the previous design, which I felt was outstanding and (having been there) evoked the feel of the Orkneys beautifully.
Poor show HP.