by Deactivated Member » Wed Aug 08, 2007 4:51 pm
Agreed that they would want their bottles to be seen and not necessarily sold out quickly. But at the same time, they don't want to see the bottles being sold at a discount or below RRP in auctions. Moreover, shops are going to be reluctant to stock too many bottles that take shelfspace but don't sell. They would be able to cope with three or four, perhaps, in order to generate conversation. But more than that, and they are losing the profit that a steady flow of 10yo would generate.