Dear BruceCrichton and everyone else
Thank you for your comments.
The label, the box, the colour all go to make a complete 'story' of a whisky.
The packaging goes up to complete that story.
As Argyll says, it looks like a supermarket whisky. In fact, the own make Aldi whisky (at £11 for a Highland Single) looks a load better.
Yes the final thing that must be noted is whats inside the bottle, but how many of you drink from mucky tea mugs or swig from the bottle........
....not many, so the label is just as important