Willie JJ wrote:[ The festival appears to have the potential to grow, but under the circumstances it can only really go one way; into a longer period.
I know that's the logic, but there is a risk that you slay the goose that lays the golden eggs. There are two festivals a year - the full-on Spirit of Speyside and the smaller Dufftown festival. I've only been to the SoS one, but it has a great attraction that many of the festival goers know one another or that you keep bumping into the same people at different events - but not at every event! This would be lost if people were not able to attend for the full festival - or for a significant portion of it.
Moreover, if the festival becomes a procession of non-overlapping events then you will actually be involving fewer people at any one time. A tour for 16 people that doesn't overlap with anything else fills only 16 beds. To expand to double the length and generate double the revenue, you'd need the same level of intensity of events as you currently have in 4 or 4.5 days, but lasting 9 or 9.5 days. The other alternative - an Islay style festival where one distillery has an open day each day (or occasionally two distilleries) would make for a much different feel and might actually be rather dull.
Also, the fact that you can't go to everything is one of the factors that pulls people back year after year.