Prince Edward Island (Canada) is being used as a test market for some new potential Famous Grouse offerings. They include: "The Naked Grouse" [I did not make this up, honest!], "The Snow Grouse", and "Famous Grouse No. 1 Blend".
The web site for the promotion is: http://testflight2008.com/index.asp
My general impression is that they are testing "Scotch for the non-Scotch Drinker" products, as the site mentions things like freezing and mixing the stuff.