Articles by Alex Mead

If it moves, logo it...

As whisky becomes fashionable, the battle is on for our money. Alex Meadreports on the sponsorship market

Sponsorship. It’s one of those words that can mean a lot of different things to different people. To some it brings up images of an offspring pleading for sponsor money because they’re doing a car wash for charity and to others it reminds them of when they had to beg Bob the butcher to give them £2...

Whisky Trends from Issue 37 published on 23/2/2004