In our modern world of television, internet and persuasive advertising products appear, are accepted, flourish or even disappear merely to be replaced by a similar product. However this was not alway the case, writes Malcom Greenwood.
In the Victorian era, the approval of products was a much longer process often requiring a cultural shift or gradual, mental realignment by the consumer. These changes were of course influenced by many factors but often they could be encouraged by the subtle actions of a few.
Is it not, then, rema...
Whisky Hero
from Issue 12 published on 16/11/2000
Malcolm Greenwood samples the other 'water of life', pure mineral water, in Scotland.
The small village of Blackford, at the base of the Ochil Hills in Perthshire, Scotland, is the headquarters and location of the UK’s largest producer and exporter of natural mineral water. It is water sourced from a protected watershed and catchment area in the unspoilt, natural environment of the a...
Scottish Whisky
from Issue 12 published on 16/11/2000
Malcolm Greenwood digs beneath the surface to discover how water works to make Scotch so special
I read recently that nine hundred billion litres of rain falls on Scotland every year and, from this, nine million litres of whisky is produced.
The Scotch Whisky Association can of course verify the latter. The former, well anyone who has visited Scotland will confirm – the country is wet, wet, we...
Whisky Tasting
from Issue 10 published on 16/6/2000
