Articles by Richard Bath

Killing two birds with one stone.

How do you support rugby and introduce two million Chinese to the prase Famous Grouse' at the same time? Richard Bath explains.

Whisky and rugby are not the most natural of bedfellows, you might think. But you would be wrong. Or at least, if you were right, Highland Distillers has been wasting a vast amount of the marketing budget for The Famous Grouse for many years now. As well as sponsoring London Scottish and the Scotlan...

Whisky and Sport from Issue 5 published on 4/8/1999