Ian Wisniewski talks with Christine McCafferty,Diageo’s archive manager
IAN Can you tell me the history of the archive?
CHRISTINE It started in 1990 when what was then United Distillers decided to create an archive of the historical material of the brand companies and distilleries in one place.
They employed a historian, Dr Morgan, who is now global marketing director...
By Ian Wisniewski
from Issue 70 published on
Ian Wisniewski talks to Jim Long,international public relations manager at Chivas Bros,based in London
IAN Some people think PR is just about organising great parties.
JIM I’ve been in my current role since 2002, and my job is to help journalists from all around the world to get as much information as possible, and as quickly as possible, about the Scotch whiskies we make. So, it’s really trying to ...
By Ian Wisniewski
from Issue 69 published on 18/01/2008
