In tabloid speak we need to strike while the iron’s hot and make hay while the sun shines. Dominic Roskrow looks at how whisky is enjoying life as a media darling
Once upon a time a journalist on a regional afternoon newspaper would start his or her day by arriving at the office at dawn and calling the emergency services for a list of road accidents, fires and crimes. That list would form the basis of the news for the day’s paper.
Those days have long gone. ...
By Dominic Roskrow
from Issue 38 published on 7/4/2004
