The market for whisky in India is huge. Tom Bruce-Gardyne examines its colourful, unconventional nature
Thank God for Spain!” was a cry that echoed round the boardrooms of the great whisky corporations in the 1990s. With the American market in fullscale retreat, dropping by six million cases that decade alone, the surge in Spanish imports came at just the right time. Today it has become the most valua...
By Tom Bruce-Gardyne
from Issue 29 published on 24/3/2003