The dignified advertisements you see in this publication belie the rough and tumble past of
American whiskey promotion. Charles K.Cowdery reports
Although advertising historians usually cite soaps such as Ivory and Pears as the first products to be promoted with modern mass marketing, American whiskeys such as Old Forester first appeared at about the same time – in the late 19th century – and pioneered many of the same techniques.
“I’m convi...
By Charles K. Cowdery
from Issue 59 published on 11/10/2006
