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Issue 103 - Taking the Plunge?

Whisky Magazine Issue 103
April 2012


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Taking the Plunge?

Thinking of investing? Two of our writers give us their opinions on the arguments

Jonny McCormick

We need to talk about this unswervable issue. A press release reporting The Dalmore's partnership with Whisky Highland to launch The Dalmore Investment Journal has raised hackles amongst many in the whisky blogerati. Accusations range from questioning the impartiality of whisky investment advice delivered via a whisky brand, rumours of the emergence of multi-million dollar whisky investment funds to misgivings that mischievous puppeteers are inciting a speculation bubble in the secondary market. Serious stuff, huh? So other than objections to a hubristic press release, why all the fuss? The crux of the matter is the mooted concept of ‘Investment Grade Scotch'. The indignation surrounding IGS stems from the holistic nature of whisky which evocatively appeals to all five senses – purely buying for investment seems to make a hard-hearted link with greed. Exbanker Andy Simpson at Whisky Highland has built a business tracking live auctions, online auctions and even eBay and commercialised the endeavour by offering valuations as a service to individuals and businesses. Of course, whisky valuations can be freely provided by auction houses or by looking online at recent auction prices but many serious collectors seek multiple valuations, so Andy Simpson is offering a unique and accessible service and he knows what he's doing. However, comparing the very best performing 10 bottles with gold and stocks or predicting the future size of the market have been easy ta...

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  • Issue : 103
  • Page : 6
  • Words : 1,144

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