Whisky Magazine Issue 104
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anCnoc has unveiled a new global campaign that aims to bring a modern twist to the world of whisky, through a collaboration with internationally acclaimed Scottish illustrator Peter Arkle.
The Penicuik born artist, who is now based in New York City, has developed a range of limited edition designs for anCnoc, which will be launched throughout 2012.
However the artist did not just sit behind a desk to come up with the designs, he was immersed in the heritage and craftsmanship of anCnoc and the people who make it as part of the project.
Returning to Scotland last year, he visited the picturesque Knockdhu Distillery in Knock, Huntly, where he soaked up the spirit of the spirit: including pot stills, ‘engine room' valves, controls and pipes, raw ingredients, bubbling mash tuns, worm tubs, warehouses, casks, barrels and traditional techniques.
Demonstrating Arkle's fascination for the science and mystical nature of the production process, the first anCnoc Peter Arkle Limited Edition release is based on a depiction of the ingredients: malted barley, spring water, heat, yeast, time and ‘magic' - which the illustrator brands “the secret thing which makes anCnoc anCnoc.” Peter Arkle commented: “My dream job was to design a whisky bottle, something I mentioned less than a fortnight before anCnoc contacted me, and sitting in the dusky warehouses at Knockdhu I knew I was on to something special. When I returned to New York my ideas took on a life of their own – and I'm bo...