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Issue 104 - The Macallan Essence

Whisky Magazine Issue 104
June 2012

 

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The Macallan Essence

We report on The Macallan's latest photographic adventure

From the moment the whispers went out that there was going to be another release from The Macallan under its Masters of Photography series, you have to start thinking who the person behind the shutter is going to be.

So far, two editions in, the photographers have been big hitters in the fashion world and award winners, Rankin and Albert Watson; leaves the bar fairly high for the next choice.

However the marketing brains at the Edrington Group, The Macallan's owner, have pulled off a bit of a coup for the latest release. Not only is the photographer world famous, but so is the model, and he even worked at the Macallan Distillery for a while, thus cementing the links further.

Stepping up to the shutter button this year is legendary photographer Annie Leibovitz. If you are a fan of Rolling Stone magazine, chances are you have seen her shots of the Beatles (including the famous recreation of The Kiss with John and Yoko); if you own a copy of Bruce Springsteen's Born in the USA, that's her too; and a host of Vanity Fair cover shots bear her name too, including Demi Moore pregnant.

Let's not forget her portraits of Britain's Queen Elizabeth during a state visit to the USA in 2007.

Tasked, as her predecessors were, with interpreting the brand's essence through her own photographic skills, Leibovitz cast the renowned Scottish actor Kevin McKidd (star of Trainspotting, Rome and Grey's Anatomy) as her leading man. McKidd is not just there as a photograher's subject, he has a dire...

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