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Issue 104 - The Analyst

Whisky Magazine Issue 104
June 2012


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The Analyst

Jonny McCormick talks to Andy Simpson of Whisky Highland, the man at the heart of the Investment Grade Scotch debate.

What is Investment Grade Scotch and what is your view of the debate?

Investment Grade Scotch is simply single malt Scotch whisky that has the potential to increase in value. This is something very new and therefore, it's always going to be divisive because there will always be people who believe whisky is just for drinking. The only time I get a bit grumpy is when people start saying that the market is being shaped or manipulated. All I'm doing is reporting on the numbers, I'm not shaping anything. It's demand that shapes what happens in the investment market. Imagine me like an analyst. In the City, there are analysts that specialise in oil, biotech or finance. I am akin to that. I enable people to make their own decisions.

How did you start Whisky Highland and what service do you provide?

It's been my passion to start a company and I've just passed my second anniversary. I provide an instant online valuation tool which charts the performance of whisky bottles at UK auctions. It's market intelligence on what price you should be paying or selling at.

You'll see performance since 2008 with the average, highest and lowest sale price and a graph of the sale price trajectory. It's completely global and I have customers from America, Taiwan and Japan to Australia. They include private individuals, businesses and brand ambassadors from some of the largest whisky companies. Your first two credits for valuations are free which is ideal if you've just got one or two bottles. After...

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