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Issue 106 - Editor's Word

Whisky Magazine Issue 106
September 2012


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Editor's Word

I have often been asked the question before in the past but as our digital edition, the first whisky related magazine to appear for the iPad, starts to gather pace and readers, the issue raised its head again in an interview I gave. The question of course is: “Will the internet and digital magazines see the death of print media?”

This is an age old discussion, well at least as old as the internet; and the sort of debate that goes back to will vinyl replace the wax cylinder, will tape replace vinyl etc. The thought that something new will replace the old has probably been a pressing question ever since our ancestors pondered whether this new bronze stuff was as useful as stone.

To a certain extent I think you can say there will be an impact. The digital medium gives you some wonderful options to play with. Being constrained by print costs and page sizes ceases to be a problem; cutting copy to fit and having to limit the number of pictures per article becomes a thing of the past.

Let's not forget you can embed films, tweets, Facebook links...the list is endless, and great fun to explore. One thing you are limited to is download size and time, the little swirling symbol can become an irritant as you wait for the next edition of something to download. However I am sure in time this issue will be overcome eventually.

Clearly download size is not an issue with a physical magazine; well unless you consider postage the print media version of this.

There is still an exciteme...

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