Whisky Magazine Issue 108
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Well it looks like the year might end as it began in the whisky world with some significant changes afoot.
Quite how they play out is yet to be seen, but what is certain is that they will have ramifications across the globe.
Of course the big news, mirroring the Cooley deal at the beginning of the year, is Diageo attaining a comfortable slice of United Spirits, which owns Whyte and MacKay, giving it important links into the Indian market, and the wealthy expanding sales opportunities that could bring.
However we are yet to know what financial storms 2013 is to bring. With various markets predicted marginal growth: China, Russia, Japan and some Latin American countries, it feels like in the coming year we are going to see companies pinning their flags and staking out territories. Yet in parts of Europe, austerity rulings will probably mean little growth, with a few pockets of interest and high spend probably confined to the Travel Retail aisles.
This said, a global downturn and slow subsequent recovery, has not really made too much of an impact on the whisky industry.
Look at the announcements by several big players of investment; increased capacity and output at their distilleries all to feed growing demand for blends.
Diageo's world encompassing Johnnie Walker brand has literally run its colours up the mast with its under sail marketing diplomacy, comprising of Tom Jones (the ambassador, not the singer) and a gorgeous three masted vessel cruising the high seas educatin...