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Issue 108 - Celebrating the Century

Whisky Magazine Issue 108
December 2012

 

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Celebrating the Century

This year the Scotch Whisky Association (SWA) celebrates 100 years of promoting, protecting and representing the interests of the Scotch whisky industry around the world.

This year the Scotch Whisky Association (SWA) celebrates 100 years of promoting, protecting and representing the interests of the Scotch whisky industry around the world. Celebrations began back in June when the Scotland's National Poet or ‘Makar' Liz Lochhead recited a poem she had composed especially for the occasion at an event in Edinburgh.

According to Lochhead: “I was delighted to be asked by the SWA to write a poem in a landmark year for them. It was a pleasure to trace the course of whisky-making from the rough to the smooth, and to try to evoke all aromas, the colours and flavours of this subtle drink. Writers and whisky have an even longer history than the SWA. Congratulations to the Association on its first hundred years."

Now an exhibition titled ‘From Grain to Glass' is being staged in the Main Hall of the Scottish Parliament. It features many images and artefacts from distilleries and archives around the country which have never previously been seen by the public.

An accompanying brochure, along with a comprehensive independent study on the economic impact of Scotch whisky during the last 100 years, has also been produced.

An SWA spokesperson said: “To introduce visitors to how Scotch whisky came to be such a successful, global product, the exhibition goes back to the ‘What is Whisky?' debate of the early twentieth century. This landmark debate is illustrated by a series of six comic postcards from the time which tell those interested in finding ou...

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