Whisky Magazine Issue 11
This article is 13 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.
Copyright Whisky Magazine © 1999-2014. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.
A cigar replete with the aromas of bourbon, 'Paradise', thought Adam Edwards, and that's was where his troubles began
I am an innocent at the complexities of marketing. Who was the PR, for example, who decided that I should be the lucky journalist to receive a large cardboard box of 23 different Caribbean hot sauces? I like hot sauce as much as the next jerk chicken grazer but it is not something I have made public. Why should a variety box of chilli arrive on my desk in the second week of January with no receipt and no covering note?
It is a conundrum that I have spent many an idle moment considering, and over the years it has made me philosophical about the morning post. So when the test-tube cigar arrived last month with no visible press release I stuck it in my top pocket without so much as a mental twitch as to who or why it was sent. Or rather my brain registered dully that it would be particularly enjoyable smoke with a digestif later that day.
It was a big cigar – the size of the torpedo shaped Montecristo Belicoso without the pointy bit at the end – and with no band. It was sealed in a plain glass tube with red sealing wax. “Somebody loves you,” said my secretary with a crude smirk. But as I had no idea who that somebody might be I smiled back and patted my pocket.
It was too big for an after lunch smoke but it received many admiring glances (and a couple of not so admirable drolleries) from the disorderly and bibulous lunchtime crowd. I decided not to show it too my wife that evening as, like my secretary, she could so easily jump to the wrong conclusion. Instead I popp...