Whisky Magazine Issue 111
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Rob looks at what this redesigned magazine means
Welcome to the redesigned Whisky Magazine. The fruit of many months of toil, planning, research, sampling, debate, testing, retesting...and then that moment of sending it off to the printers It's always a nervous moment, reminiscent of taking films to be developed, waiting for a magazine to come back from the printers, but with this edition the wait has been doubly so.
The redesign, both in looks (sharper and cleaner) and feel (extra pages and heavier paper stock), is our marker in the sand of a revolution that is quietly taking place at news stands around the world. This transformation is seen as almost a backlash to the realm of digital media. Small, independent publishing houses are taking the printed word to a higher level, making a magazine more desirable, something to keep and refer back to when you want. We decided it was time to look at what we do and take it into another dimension.
This magazine represents our recognition that, despite the digital world offering some excellent ways to enhance your experience of the magazine, certainly this editor's heart still lies with the printed word. There is nothing finer than when a decent sized magazine hits the mat with some noise, then slowly opening the cover, the smell of printer's ink and fresh pages. It is one of those moments for me when the world stands still.
The new look magazine is our statement of intent. With so much noise and information available out there, in the blogosphere...