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Issue 111 - A Speyside landmark

Whisky Magazine Issue 111
April 2013

 

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A Speyside landmark

Joel Harrison braves a cold snap and heads up to Benromach

Around Scotland, if not the world, distilleries are popping up like bluebells in a forest at spring time. Once a rarity, these beautiful little ventures seem to be gathering pace, year-on-year, and are littering our landscape with stunning new stills, producing all sorts of different flavour drams. Be it the suburbs of London or the wilds of Texas, it seems that small scale distilling is being given a whole
new lease of life. As these newly established businesses start to put roots down, each one seems to be looking for their unique marketing story to add provenance and history to a spirit which thrives on narrative, legacy and lineage.

At the same, dusty old distilleries are coughing and spluttering back in to life,
stumbling into the light of the global market, blinking at the sheer brightness of the future of the category;
rejuvenated to supply both single malt for bottling and to bolster the already stretched inventory for their parent company's blended Scotch. If the former, these old men of Scotland have a ready-made story; their cracks, dulled white-washed walls and scarred stills all have a story to tell, be it from a former smugger who ‘went legit' to build it, to a long departed distillery cat... they have all the sombre charm
which is a marketing man's dream. Up on the northern outskirts of Speyside is a small distillery, which has the benefit of not only being a brand new design, but inheriting history by the bucket load.
Keeping up traditional, manual producti...

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